Reinvigorating Dealer Tech With Integrations Standards Program

As part of its ongoing effort to improve dealer support and streamline the digital experience, Turn 14 Distribution has introduced its Integration Partner Standards Program. Designed to bring clarity and consistency to its growing eCommerce ecosystem, this initiative outlines the tiers of technology integration, focusing on features, reliability, and dealer-first support. Additionally, this program sets clear quality expectations while recognizing partners that go the extra mile. The goal? Build stronger relationships, deliver a smoother experience for mutual customers, and encourage continuous improvement across the board.

To set the standard for Turn 14 Distribution’s e-commerce integration standards, this program defines the essential capabilities required of our technology partners for our customers, organizes those capabilities into tiered levels of integration quality, and mandates a strong, mutual dealer‑support experience as a core principle. It clarifies what a top‑tier integration partnership entails, offers a structured roadmap for partners seeking to enhance their systems, and recognizes those who consistently exceed expectations for our mutual customers. This program will also evolve as new technologies and capabilities emerge, ensuring that our partners can continue to drive innovation with exemplary service.

“When we first built our API back in 2018, we were excited to discover an entire category of software partners who existed to connect dealers to their distributors where they were selling, streamlining the experience of selling online,” said Dan Ziegler, business partner integration manager at Turn 14 Distribution. “After several years of partnering with over a dozen e-commerce integrators, we wanted to quantify what sets integration partners apart, award those who stand above the rest, and provide actionable feedback and benchmarks needed to elevate more partners in our network to be outstanding for our dealers.”

Recognizing Outstanding Performance

As part of the introduction of the Integration Partner Standards Program, Turn 14 Distribution presented the inaugural Outstanding eCommerce Integrator Award to Data Here-to-There and Spark Shipping at this year’s SEMA Show in Las Vegas, NV. Both organizations have been long-standing collaborators with Turn 14, consistently evolving their platforms to meet the needs of a growing integrated customer base while delivering dependable service. After completing the Integration Partner Standards and evaluating our partners, both were ranked among our top performers.

Data Here-to-There is best known for creating the Shop-in-a-Box solution and the Turn 14 Distribution apps for Shopify and BigCommerce. With advanced catalog filtering, seamless setup, and support for live shipping rates at checkout, they’ve enabled countless dealers to launch modern e-commerce sites deeply integrated with Turn 14 with minimal lift.

Spark Shipping offers a robust multi-marketplace integration platform featuring advanced order routing capabilities, robust shipping selection logic, customizable pricing logic, and comprehensive catalog management. Their tools empower dealers to scale operations with confidence across multiple platforms and distributors through a single platform.

Both recipients continue to demonstrate what’s possible when integration partners evolve alongside the distributor—and the dealers they both support.

“This recognition means a lot because it comes from a distributor that’s been genuinely invested in doing e-commerce the right way,” said Stephanie Benger, director of marketing at Data Here to There.  “Turn 14 has supported our work from the start with clear communication, strong technical collaboration, and a shared commitment to dealer success. The new standards program raises the bar for everyone, and we’re excited to keep pushing what great integration can deliver.”

Spark Shipping is honored to be recognized.”, said Charles Palleshi, founder & CEO of Spark Shipping. “Turn 14 has been an exceptional collaborator from day one, always pushing the boundaries of what’s possible for dealers. Together, we’ve built smarter, faster, and more reliable tools that have helped a tremendous number of automotive retailers scale their businesses with confidence. We’re proud to stand alongside Turn 14 and to play a part in driving the next era of dealer empowerment.

“We’re extremely fortunate to have exemplary partners like Data Here-To-There and Spark Shipping, and we deeply appreciate their support and partnership on behalf of the sizable dealer network they both support”, said Ziegler.

By codifying expectations and celebrating excellence, Turn 14 Distribution’s Integration Partner Standards Program is designed to drive the next era of digital collaboration and dealer empowerment.

About Turn 14 Distribution

Turn 14 Distribution is a leading, award-winning wholesale distributor of automotive and powersports aftermarket parts in the U.S. With strategically located distribution centers, the company provides ground shipping to 100% of continental U.S. dealers within two days or less. Leveraging proprietary technology, Turn 14 Distribution drives automation, real-time data, and innovative logistics to deliver best-in-class service. Privately owned and operated, the company is run by enthusiasts, for enthusiasts. Learn more at www.turn14.com.

OFFICIAL PARTNERS

OFFICIAL PARTNERS