Turn 14 Distribution Celebrates Midseason Milestone with GRIDLIFE Hospitality Program

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Turn 14 Distribution Celebrates Midseason Milestone with GRIDLIFE Hospitality Program

Published On: August 5, 2025//

We’re officially at the halfway mark of our 2025 GRIDLIFE partnership, and the momentum has never been stronger. From the first green flag at Carolina Motorsports Park to the high-speed thrills at Road America, the Turn 14 Partner Lounge has become a home base for our customers and partners alike.

For the uninitiated, GRIDLIFE is more than just a race series. It’s a full-throttle motorsports festival that fuses competitive racing, high-energy music, and an unmatched car culture. With time attack, drifting, HPDE sessions, and an inclusive, community-driven atmosphere, GRIDLIFE events deliver an immersive experience for both drivers and fans.

Our partnership with GRIDLIFE is no accident. This strategic alignment is rooted deep in our understanding of the industry and our customers. GRIDLIFE is the leading grassroots event series, blending energy, performance, and culture into an experience that defines today’s automotive community. It’s a natural fit for Turn 14 Distribution, and exactly the kind of environment where we want to show up and make an impact.

To complement that energy and reward the partners and customers who help drive our success, we introduced the Turn 14 Partner Lounge. This exclusive hospitality space has already welcomed over 100 customers and dealers per race, and we’re only getting started. Specifically located in the paddock to deliver premium views, this space features catered breakfast, handcrafted coffee from an on-site barista, and daily lunch service throughout the event. This is an ideal hub for staying close to the action while enjoying a first-class experience.

GETTING STARTED

GRIDLIFE kicked off the 2025 season at Carolina Motorsports Park, with competitors and spectators eager to come out of winter hibernation. The racing action was intense, as track conditions varied wildly through the day with cool mornings giving way to warm, southern afternoons, and, of course, the occasional afternoon thunderstorm. The Turn 14 Partner Lounge debuted with a clear view of Turn 1, and the livestream on a big screen to follow the action around the track. The Lounge provided welcome morning warmth in the form of hot coffee, espresso, and assorted handcrafted beverages from a skilled barista, the owner of Sidecart Coffee in central Florida, who we are proud to have for every round this season. As the morning dew gave way to afternoon sun, the drinks turned iced and the tent provided welcome shade for our customers and partners.

Next up, GRIDLIFE returned to Road Atlanta for a Special Stage event held in conjunction with Formula DRIFT. GRIDLIFE wheel-to-wheel and Time Attack racing classes and intense exhibition drifting filled the full course through the morning and early afternoon, transitioning to Formula DRIFT’s competition at The Keyhole to round out the day. Our guests were treated to a suite in The Tower, making for an unforgettable stay and the perfect way to enjoy the weekend.

At Midwest Festival, where it all started 12 years ago, the Turn 14 Partner Lounge was alive with energy. Thousands of fans descended on Gingerman Raceway for a weekend packed with music, motorsports, and community, and our lounge quickly became the go-to retreat for our customers and partners. Positioned trackside between Turn 1 and Turn 2, the Partner Lounge offered unbeatable views as drivers flew down the straight and started drifting sideways from turn to turn. Guests lined the edge of the tent, just feet from the action, taking it all in from one of the most exciting spots on the circuit.

Mid-Ohio delivered plenty of drama with shifting weather, soaking rain, thick foggy mornings, and intense summer heat. But while the conditions tested drivers on track, our guests stayed cool, dry, and well-fed from the comfort of the fourth floor of the Ohio Tower. This elevated space provided panoramic track views and a welcome escape from the elements. Each morning kicked off with a full-service hot breakfast featuring eggs, bacon, bagels, and donuts, ensuring our guests were fueled up and ready for a full day of racing action.

Most recently, at Road America, our team set up in the Finish Line Tower, featuring an air-conditioned, multi-level suite complete with an outdoor viewing deck and roof access to see even more of the track. The suite was a welcome respite from the midwestern heat and humidity and provided an excellent view of every race’s start and finish. The sound of full-throttle race cars accelerating down the straight after exiting the eponymous Turn 14. The Summer Apex Festival lived up to its name and was the largest event so far this season.

PREMIUM HOSPITALITY BACKED BY INDUSTRY LEADERS

Our lounge wouldn’t be what it is without the support of our incredible sponsor partners. Special thanks to:

Hawk Performance
ARP
Radium Engineering
Aeromotive
AST Suspension and Moton Suspension
Gates

Together, these brands help us deliver a hospitality experience that reflects the best of what the aftermarket community has to offer.

FULL SPEED INTO THE SECOND HALF

With deep roots in aftermarket performance, Turn 14 Distribution knows exactly what race weekends demand. From wrenching in the paddock to pushing limits on track, the pace is intense, and having a place to recharge makes all the difference.

So, with four high-energy events behind us and five more to go, you know we are only getting started. From Circuit Legends at Lime Rock Park to the season finale at Pitt Race, the Turn 14 Partner Lounge will continue to be where drinks and stories are shared and the motorsports passion comes to life.

If you’re planning to attend any upcoming event, contact your Turn 14 sales or marketing representative. If space allows, we’d love to have you join us trackside.

Hope to see you at the next green flag!