• 000 “(Triple Zero”) is a quarterly art journal focusing on Porsche and the enthusiasm and culture surrounding the marque.
• 000 has spent the last few years trekking beyond its print foundations, establishing exclusive event series like Rare Shades and exciting merch collaborations.
• In tandem with its expansion, 000 has birthed two edition cars with Porsche Sonderwunsch (Special Wishes)—a 718 Spyder and a 992 Turbo S.
• The latter celebrates the Pikes Peak #000 911 Turbo S, the first road car to complete the legendary mountain course in less than 10 minutes.
• 000 is giving away one of these coveted Turbo S commissions in 2025, with proceeds benefitting Ken Block’s foundation (43 Institute) and its mission.

Back in college, I’d started a blog on WordPress called “Selfless.” It was intended to expose different ways my generation could give back beyond the mainstream avenues like The Red Cross. After graduation, that simple idea became the nucleus of a much more ambitious endeavor by the same name. It leveraged thousands of charitable subscribers and several hundred business partners in Chicago to make a measurable impact for several causes: providing school supplies for underserved communities, cleaning up the Great Lakes, finding care and forever homes for pets, and delivering meal kits to the homeless.

That adventure feels like a lifetime apart from what I do today in the automotive aftermarket. But since pivoting paths, I’ve long wanted to see a more deliberate connection between philanthropy and the passionate car community. Ahead of this year’s #GivingTuesday, 000 has finally made that a reality; it’s put its 911 Turbo S Commission on offer to support Ken Block’s foundation, 43 Institute, in its altruistic mission to support the underserved, highly driven “motivated misfits” who dream of forging careers in action sports, motorsports, and the creative arts.

Pairing charity and cars sounds like a no-brainer idea—like creating a haven to support our spiraling addictions—but let’s face it: that’s usually where the conversation ends. Frankly, creating a viable pathway between ambition and reality is hard work; it’s a lot easier to dream about building a race track with all the best corners from every race track than actually doing it. Most of us are happy staying in the proverbial parking lot where we can allow our minds to dream of a different world without taking any steps to truly make it happen. Guilty as charged.

EX NIHILO

But that’s where 000 is vastly different. 000 “(Triple Zero”) can largely be described as a quarterly art journal focusing on Porsche and the enthusiasm and culture surrounding the marque. Indeed, most people may only know 000 in Porsche vernacular, but I’ll add that the people who call 000 home are the type who seek ambitious roads—the drive, the challenge, the ever-evolving landscape, and the destination.

One of those “roads” was its print magazine. This objective flew in the face of what the industry told them: an emphatic rebellion against the white flag that most periodicals were flying. But 000 never saw its journey ahead as a “print versus digital” battle. Its prototype issue was titled “Ex Nihilo,” Latin for “born from nothing,” which Pete Stout, one of 000’s founders, said echoed Porsche’s audacity for starting a sportscar company from the ashes of World War II. Much like Porsche, 000’s birth was against a grain, but when you move in an opposite direction from the masses, it’s easier to see who’s along for the ride with you.

COMING AROUND THE MOUNTAIN

As 000 Magazine built momentum, so too did its ambitions. Pikes Peak has become a symbolic measuring stick for the bold, the brave, and the downright crazy. After claiming a resounding win in the Time Attack 1 class in 2020 with David Donner piloting a #000 GT2 RS Clubsport, the company sought to rewrite another one of the mountain’s accolades: the production car record.

To do so, 000 teamed up with Champion Motorsport to prepare a 992 Turbo S for the 100th Pikes Peak International Hill Climb, but not in the radical way we’ve come to expect from serious mountain challengers. Save for making regulatory changes—stripping the interior, adding a roll cage, a fuel cell, and a competition-spec seat—this 911 was largely stock; no changes were made to the suspension, brakes, transmission, AWD system, wheels, or aerodynamics. The tires were probably the most “extreme” upgrade—Michelin Cup 2 Rs—but were a street compound going up against purpose-built slicks. The “simplicity” of this approach made Pikes Peak feel like a very different endeavor.

“We didn’t even bring spares. We just spent the evenings cleaning the cars and checking the tires. We didn’t even add any oil,” said Stout. Donner added: “A lot of teams pull all-nighters, thrashing on the car, repairing it, not being able to run every practice due to mechanical failure, and we didn’t have any of that. Everyone got plenty of sleep and we had a lot of fun.”

For Donner, this was personal; he’d held the record in a 991 Turbo S in 2014 before his Pikes Peak rival, Rhys Millen, stole the crowd in a Bentley Continental GT five years later.

The mountain conjured the perfect brew of conditions that sided with Donner. He finished first in the Exhibition class (second overall), and set a subsequent PPIHC Certified Course Time™ of 9 minutes, 53 seconds—making the #000 911 Turbo S the first road car to complete the legendary mountain course in less than 10 minutes (and an all-star cameo at Grid Icons: Modified Porsche).

000 COMMISSION

This achievement, hot on the heels of its well-lauded 718 Spyder, gave 000 the confidence to pursue its next “spec car.” Fittingly enough, it would be a 992 Turbo S—edited by 000 in collaboration with Porsche Sonderwunsch (Special Wishes). The edit mandates some very specific factory options to start: Lightweight Package, double-staggered Exclusive Design wheels with gloss black painted wheel inlays, and PCCB brakes with calipers painted gloss black for a more subtle touch. From there, subtle nods to the Pikes Peak accolades are applied—like specially-designed “Peak 100 logos on the doors and an embossed armest with the course map and 9:53 time—to help set it further apart from its “standard” Turbo S siblings.

Three carryovers from the race car make the Turbo S 000 Commission even more special: a laser-etched “000” on the front bumper grille, Carmine Red mirror caps, and a 000 decal under the speed-controlled rear wing.

The entry fee to be a part of this very exclusive club (aside from needing a CXX dealer allocation for a 992 Turbo S)? A cool $286,000.

DON’T GIVE UP

The long backstory of 000, Pikes Peak, and the Turbo S was intentional to help everyone understand why this car represents, as 000 calls it, the “peak turbo” in Porsche’s 50-year 911 Turbo story. Yes, the price tag might’ve taken some of the wind out of your sails, but before you go price-shopping your organs on the black market, I’m here to tell you there’s another way. For $25, a Turbo S 000 Commission could be yours.

The opportunity to park this nearly 300k car in your garage also comes with a feel-good component: 000 will donate 5% of all proceeds generated through 000magazine.com during the sweepstakes period to 43 Institute, the non-profit founded by the family of late motorsports icon and Pikes Peak competitor Ken Block that I mentioned earlier.

“We weren’t the only Porsche team on the hill in 2022. Ken Block was there in the Hoonipigasus, a crowd favorite that sadly didn’t take the green flag. Like so many, we admired Ken’s willingness to approach motorsport and media differently—so when we learned that his family founded 43 Institute to help others find their way into motorsports as well as the creative arts, everyone at 000 was thrilled to support this cause.” – Pete Stout, 000 Magazine

Akin to how 000’s pursuit of a high-end print magazine was deemed a misstep, 43i actively seeks outliers—the ones who’d be overlooked and dismissed by the majority—who show real promise and potential, like Block himself. The relationship between 000 and 43i is intentional, like everything that 000 does, and it’s rewarding to see it come to fruition during the season of giving.

We can all agree that Block was one of the best to do it, not just as a driver but as a creator who attracted universal appeal from humankind as a cultural icon—not just car enthusiasts. We’re lucky to have seen that happen in our lifetime, and 43i is looking to give opportunities like that to more people. “We’re all just gearheads,” Stout continued. “But if you’re not born into it, you usually won’t get a chance [in motorsport]. And that doesn’t feel very American to me. We’re thrilled to have 000 support the furthering of his work.”

RADICAL GENEROSITY

This article’s publishing date was no accident either. Today is Giving Tuesday, an occasion designed to inspire, recognize, and normalize generosity into our everyday lives. It also acknowledges that giving isn’t always monetary—it’s also contributing human and social capital to be in service of one another, help transform communities, or, like this article, spread awareness about different ways you can give back.

Is it any less altruistic if you get something in return for your generosity? I’d argue that we get something positive back regardless. So consider this 911 Turbo S edited by 000 to be a nice, $300,000 bonus for adding charity to your list of good deeds for 2024.

For today only (Giving Tuesday), any qualifying entries through 000magazine.com will earn double points towards the 911 Turbo S 000 Commission.

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